When we put time and money into marketing, we want it to work. Today we're going to dive deeper into how gaining authoritative backlinks can boost your marketing efforts. We all use the search engines to find the things we need every day, but making sure that our business comes up with someone else is searching can be daunting. Sure, you can pay to have an ad for your business at the top of the page, but that way you're paying for every single click. It doesn't matter if someone clicks to your page and spends five seconds, that could easily cost you twenty-five dollars for that five seconds they were on your site. We're talking today about what it takes to get your website to come up organically at the top of search results. This takes a little more effort, but it allows you to take advantage of the free traffic that's already available to everyone. Anyone can take advantage of free traffic to grow their business, but it won't happen without intentionally g...
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